cookie policy

A cookie is a small text file that is downloaded on your device when you visit the Akelius website and which allows the website to recognize and remember its users, 
their actions and preferences.

Some of the cookies that we use are not necessary for the website to work. 
However, they will provide you with a better browsing experience. 
As you enter our website, you are asked if you wish to consent to our use of cookies.
You can always prevent and delete cookies. 

This may however affect the website, 
its features and functionality.

different kinds of cookies

We use preference cookies, 
advertising cookies and Google’s analytics tool on our website. 
These cookies are placed on your device by our website. 
In addition, we use Google Analytics Advertising Feature, 
Remarketing, which contains third-party cookies.

The cookies that we use are described in the table below in detail.

preference cookies

The preference cookies contain a unique ID that helps the website to remember information, 
such as your login credentials and preferred language, 
and to offer personalized content. 

advertising cookies

We use advertising cookies to offer customized advertising to each user based on their previous browsing history, 
such as viewed pages and clicked links. 

Advertising cookies may also be set on the domain of our website, 
to measure interactions with other ads on our website and to prevent the same ads from being shown to you too many times.

Google cookies

We use Google Analytics that helps us see how our visitors move around on our website and reports website usage statistics, 
for example which sites on our website that are most visited, 
what problems the users may face on the website and whether or not our advertising is effective. 
Google Analytics gives us an overall view over the use of our website and enables us to develop and improve the website.

Lastly, we also use Google Analytics Advertising Feature, Remarketing, 
on third party websites within Google’s search and display network, that enable us to segment our audience of past website users and display relevant ads based on the actions of the users on our website.

Information about Google’s use of cookies and collected data, 
and how you can control the information sent to Google, can be found here.

how to remove cookies

You can delete all cookies from your devices and set your browsers to prevent cookies from being placed on your devices. 
You can opt-out of the Remarketing feature through your Ads Settings and the NAI’s consumer opt-out, here.

Some of the functionalities of our website may however not work if you choose to delete or prevent cookies, 
and you may have to manually adjust your preferences every time you visit the website.

cookies and expiration

We use session and persistent cookies on our website. 
Session cookies are deleted when you leave the website while persistent cookies are saved on your browser for a longer period.

Here is a list of which cookies we use, when they expire and what their purpose is

ASP.NET_SessionId

  • domain: www.akelius.com
  • description: session identifier
  • purpose: used for tracking users navigating our website. 
    Transfers information from one page to another and stores information which the user can reuse on other pages. 
    The main purpose is improving website functionality.
     
  • storage period: during the session when the user is surfing on our website
  • information to or from third party: no
  • needs consent: no

_gaexp

  • domain: www.akelius.com
  • description: used for A/B tests
  • purpose: used to determine which clients to include in optimization tests
     
  • storage period: normally 6 months
  • information to or from third party: no
  • needs consent: yes

hjIncludedInSample

  • domain: www.akelius.com
  • description: used by Hotjar
  • purpose: the main purpose is improving website functionality
     
  • storage period: 1 year
  • information to or from third party: no
  • needs consent: yes

cookieconsent_status, cookie_overlay

  • domain: www.akelius.com
  • description: cookie settings
  • purpose: used to keep track of whether the user has accepted cookies. 
    This is not set if the user has not clicked "ok" in the cookie information banner at the top of the website. 
    The main purpose is improving website functionality.
     
  • storage period 1 year
  • information to or from third party: no
  • needs consent: yes

_ga

  • domain: www.akelius.com
  • description: used by Google Analytics
  • purpose: used for distinguishing users. A unique identifier is connected to each user to determine which traffic derives from each user. 
    This cookie enables us to track our website visitors' behavior and measure our website's performance.
    The main purpose is improving website performance.
     
  • storage period: 2 years
  • information to or from third party: this cookie sends information to Google
  • needs consent: yes

_gid

  • domain: www.akelius.com
  • description: used by Google Analytics
  • purpose: used for tracking users navigating our website. 
    Transfers information from one page to another and stores information which the user can reuse on other pages. 
    The main purpose is improving website performance.
     
  • storage period: 24 hours
  •  information to or from third party: this cookie sends information to Google
  • needs consent: yes

_gat

  • domain: www.akelius.com
  • description: used by Google Analytics
  • purpose: used for reducing the number of information requests from the website. 
    This cookie does not store any user information. 
    The main purpose is improving website performance.
     
  • storage period: 10 minutes
  • information to or from third party: this cookie sends information to Google
  • needs consent: yes

NID

  • domain: www.akelius.com
  • description: used by Google
  • purpose: used for targeting ads in Google
     
  • storage period: 6 months
  • information to or from third party: this cookie sends information to Google
  • needs consent: yes

IDE

  • domain: www.akelius.com
  • description: used by Google
  • purpose: used for ads in Google
     
  • storage period: 6 months
  • information to or from third party: this cookie sends information to Google
  • needs consent: yes

DSID

  • domain Doubleclick.com
  • description: used for ads
  • purpose: used for targeted ads and remarketing
     
  • storage period: 1.5 years
  • information to or from third party: this cookie sends information to DoubleClick
  • needs consent: yes